Overview

When a user logs in to any product or module in the Marketscape platform, the features and content available to that user are determined by the role assigned in their user account. Account administrators set the role for each user when the user's account is first set up. As needed, an account admin can also change the role for a user. 

 

Available Roles - Marketscape Insights

	Role name
All roles you could possibly see are in the image to the right. You will only see roles for products to which you have access.	MS - Admin
	MS - Admin (CRM Only Users)
	MS - Clinical
	MS - Focused Sales Rep
	MS - Lead Sales Rep
	MS - Lead Sales Rep with Assignments
	MS - Operations
	MS - Payer Relations
	SFTP Subscription Access
	Sprout
	Strategy Admin
	Strategy Standard User
	Enhanced Export

 

All roles that start with "MS" are used for all Marketscape Insights modules:

• Marketscape Insights for Hospice
• Marketscape Insights for Home Health
• Marketscape Insights for Skilled Nursing
• Marketscape Insights for HME/Infusion

 

Available Roles - Marketscape CRM

Roles in Marketscape CRM are unique to each company. However, they all follow this basic structure

Business Line: Company Position

For example, Home Health: Account Administrator, or, Hospice: Account Executive.

Since these are custom features, what you see can vary.

 

Product and Role alignment

The roles for all available Trella Health products available are in one place in the add/edit user tool. The following table shows which roles go with which product.

This article includes the details for using each role by product. The product names in the table are links to the information for each product.

Trella Health Product	Roles for listed product
Marketscape Insights (includes HHA, HOS, SNF, HME/INF)	MS - Admin MS - Sales Manager MS - Lead Sales Rep MS - Lead Sales Rep with Assignments MS - Clinical MS - Operations MS - Payer Relations MS - Focused Sales Rep
Marketscape CRM	Various - Example, Home Health: Territory Supervisor MS - Admin (CRM Only Users)
Strategy	Strategy Admin Strategy Standard User
SFTP	SFTP Subscription Access

 

Multiple Products

 For users to have access to multiple products, you will need to add a role to their account for each product for which they need access. For detailed instructions for each product, see Creating and Editing User Accounts.

 

 

Marketscape Insights (MARINS)

There are seven available roles for Marketscape Insights.

You only need to assign a single role to a user to provide the appropriate access.

 

The names of the roles are: 

Account Administrator - An account administrator can see all pages and do every type of task. This includes admin functions - add/edit user accounts, assign providers to reps, and set up of "My Agency" NPIs.

Sales Manager - A Sales Manager can see every page in Marketscape Insights, they are able to assign and delete providers from their sales reps. 

Lead Sales Rep - This role is the same as the Sales Manager except that it does not allow the user to assign providers. Use this role when you would like your lead sales reps to identify new targets within their market from the Explore page. 

Lead Sales Rep with Assignments - A user with this role has the same access as a Lead Sales Rep but can also assign accounts to other users.

Clinical - This role has identical access as the Lead Sales Rep role, but also include features of specific value to clinical leaders.

Operations - This role has identical access as the Lead Sales Rep role, but also include features of specific value to users with operational responsibilities

Payer Relations - This role has identical access as the Lead Sales Rep role, but also include features of specific value to users in payer relations

Focused Sales Rep - This role is the most limited in Marketscape. Sales reps can manage their territory from the home page, drill down to the Analyze page for account planning and create presentations on the Engage Page. The Explore page is not available for a user with this level of access. 

 

Observe that the "higher" roles have access to features provided to the lower roles. You only need to apply a single role to get the listed access.

 

Role Name / Access Provided	Core Features	Explore Page	Reports Page	Assign Accounts	Admin Reports	Admin User Tools	Clinical Features	Operations Features	Payer Relations features
MS - Admin
MS - Sales Manager
MS - Lead Sales Rep with Assignments
MS - Lead Sales Rep
MS - Focused Sales Rep
MS - Clinical
MS - Operations
MS - Payer Relations

 

 

Marketscape CRM

If you are looking at Marketscape Admin, the roles you will see in the roles interface for Marketscape CRM will depend on how the roles are set up Marketscape CRM. (See image below.)

For example, from the image, we can see that the business line for home health has a role called "Office Manager." In Marketscape Admin, this will appear as Home Health: Office Manager.

 

Marketscape CRM only

If you have access to only Marketscape CRM, you will see the following role in the list of Marketscape Insights roles - MS - Admin (CRM Only Users). This role is unique to CRM only customers and must be added to CRM users if they only have access to Marketscape CRM. This is done because log in authentication is managed by Marketscape Insights. 

 

 

Strategy

If your company has contracted to have access to Strategy, you will need to add one of these roles to a user's account for them to log in to Strategy.

There is one difference between the two accounts as the role names imply:

• Strategy Standard User - has access to all Strategy features required to work with Strategy.
• Strategy Admin - has access to all Strategy features and can add/edit user accounts in Marketscape Admin.

 

Data Exports

Limiting Exports

No export roles will be assigned to users in Marketscape. Instead, ALL users will be able to export, but any exports done will be limited to five thousand providers from any table. 

 

If you want to limit exports for a user, give them the Focused Sales Rep role, then they will not have access to the Explore page.

 

Enhanced Exports

If a user needs to have the ability to export all of the content in a table (more than 5,000 entries), this needs to go through an approval process. Make contact with your customer success manager.

 

SFTP Subscription Access

If your company has contracted to have access to our FTP download of the entire database, you will be able to add this to any users who will be working with FTP data.